Case Study: Pickering Town Centre
Company and Objective:
The Pickering Town Centre boasts over 200 stores and is located in Durham Region. After a beautiful renovation they needed a more upscale web presence to mirror the prestige atmosphere inside the mall. Retail stores in the mall needed an application where they could simply login and edit their own store pages to display events, job opportunities, and sales.
Solution:
Emagine worked with the designed website that Aftershock Creative had put into place. Emagine put together over a 250 page website with an interactive mall map that allows users to view the store locations in the mall and further explore their individual store web page. On the back end, a powerful content management system allows non technical users to update the website.
Outcome:
- Increase in website users by almost 50 percent
- E-newsletter sign-ups grew by over 40 percent
- Average website visit went up by over a minute
- Easy to use interactive map
- 200 individual retail store pages
- New easy to use job search section
Project Snapshot:
We provided:
Visit website: http://pickeringtowncentre.com/
- Web Programming
- Interactive Flash
- Content Management System
- Web Applications
- CRM and Customer Loyalty
- Social Media and Marketing
- Search Engine Optimization
- Hosting and Support
