The Mobile Era is Here
People are always on the move and people need information fast. Mobile websites are available to your customers anytime, anywhere. Increasing numbers of people are finding more and more time to browse the web on their mobile device. Face it, being on the move and having the pure comfort of a small device to navigate the web is just so appealing.
A Research company Compete has released the results of its first-quarter 2010 Smartphone Intelligence Survey, it studies how consumers use smartphones.
“The survey found consumers increasingly rely on their mobile phones to search for retailers. Nearly one in three smartphone owners has called or stopped into a local business after finding it using a local search application, according to the results of the survey. In Q1 alone, close to a third of Android and iPhone owners discovered at least two new businesses that they were not previously aware of as a result of using local search applications.
“With the increasing popularity of local search, retailers should ensure their sites are optimized for mobile browsers,” said Compete’s director of technology and entertainment, Danielle Nohe. “Making it easy for consumers to discover businesses via their devices opens local companies up to a whole new customer demographic, and savvy businesses should make sure they’re maximizing this opportunity.”
Companies are all making changes to their current marketing strategy, and realizing the importance of digital marketing. By not having a mobile presence in todays market could actually cost you revenue, new business, and making your company look less advanced.
