Effective Planning is Essential
Planning is just the beginning of the website development process. Automotive manufactures don’t just start melting ideas together to build a car that will last. Similar to this, Websites need to be well thought out. Having a solid strategy does two things. Re-enforces your end goals with your online strategy, and ensures users will have a simple easy way to find your information at all times.
No matter what the task, your customers must be able to get there quickly, navigate effortlessly through the site, and clearly understand your message. This stage of the planning process involves designing a sitemap and wireframe mockup of your website, in order to understand how your content will be organized and how users will navigate the site.
The benefit of a sitemap is to give an overview of the pages on the site in a single glance, while a wireframe mockup shows a visual representation of variable page layouts. This is an important part of the initial development stage because it reinforces design consistency throughout the website and generates user awareness and familiarity with the site.
With every client we work with we would never simply design a website based on spontaneous ideas. Instead we would put these ideas into a wireframe to be sure that nothing is overlooked and that the end design has bee well thought out. Planning is essential in meeting a website’s goals. Taking the time to put together a well thought out wireframe is the starting point to a successful website.
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