Black Magic and SEO
There is a lot of black magic surrounding the business of Search Engine Optimization. With so many SEO companies using undesireable techniques, how can you tell the good companies from the bad? This is undoubtedly an important question to ask, since these ‘black hat’ techniques can ultimately have you blacklisted from the major search engine. In fact, here’s an exact quote from Google:
Don’t feel obligated to purchase a search engine optimization service. Some companies claim to “guarantee” high ranking for your site in Google’s search results. While legitimate consulting firms can improve your site’s flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from our index.
Here is a list of Webmaster Guidelines that will help Google find, index, and rank your website. And here is a list of Best Practices that Google frequently updates in order to keep your website search-engine-friendly.
